When we first launched theEMPLOYEEapp back in 2014, the employee communications technology market was focused on a new breed of solution. Slack was the Silicon Valley darling of the moment and so too were collaboration and peer-to-peer, chat and messaging technologies...

As a corporate communications consultant for the past 20 years, Jeff Corbin is the founder of APPrise Mobile, a business-to-business/enterprise native app platform that includes theEMPLOYEEapp®, for internal communications; theIRapp®, for public companies; theCOMMSapp™, for external communications; and theCONFERENCEapp™, for investor, analyst and other conference and event communications.
Apple’s latest iMarketing event: It’s not about the bells and whistles—It’s the enterprise, silly
Unlike 2014, this year’s Apple press event on September 9, 2015 came with far less fanfare. Investors bid down the company’s stock that day, pundits ripped into the company as though its innovation team was on sabbatical and the Twittersphere was buzzing with...