At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence...
The world of PR is changing faster than ChatGPT can plan your next vacation—and 2024 is poised to be one of the most transformative years yet. Of course, AI is top of mind throughout the industry and beyond; new ethical and measurement considerations will emerge in...
In public relations and marketing, client case studies are a powerful tool. They're a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. Case studies are crucial in PR agencies' efforts to showcase their...
The public relations industry is changing at a dizzying pace. Now more than ever, conventional PR wisdom is being called into question. In its place, new approaches are blossoming, we are dealing with a global economic downturn, and PR professionals are thinking more...
It’s no secret that PR is a great way to spread the word about your company’s brand. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that? Shouldn’t companies be aiming...
In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the...
The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your...
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s impossible to predict all the new developments ahead, the PR industry has...
Former President Theodore Roosevelt said it best: "No one cares how much you know until they know how much you care." These are trying times due to the COVID-19 pandemic, and we're all going through a lot of emotions and feelings, and that's OK. Back in March, soon...
When I was in college, I had a part-time job as a server at a restaurant. It was my first time working as a server. Despite this, I enjoyed it very much and felt that I had the knack for it. The job itself was simple: Greet the diner, tell them your name and that...