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John McCartney

John McCartney
John McCartney is Principal at Jmac PR, a boutique Strategic PR and Marketing Communications agency based in Los Angeles. He currently serves as a PRSA-LA board member as a Vice President on the DEI and Sponsorship committees.  You can connect with John on Linkedin, or follow him on Twitter at: @johnny_mac or learn more at  www.jmacpr.com.
4 solid tips for crafting better email pitch subject lines

4 solid tips for crafting better email pitch subject lines

In a PR landscape increasingly intertwined with social media, first impressions matter. It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the...

6 suggestions to keep in mind when pitching the media

6 suggestions to keep in mind when pitching the media

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your...

PR in 2022: 4 predictions for the year ahead

PR in 2022: 4 predictions for the year ahead

If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s impossible to predict all the new developments ahead, the PR industry has...

In the time of COVID, now’s the time for empathy in public relations

In the time of COVID, now’s the time for empathy in public relations

Former President Theodore Roosevelt said it best: "No one cares how much you know until they know how much you care." These are trying times due to the COVID-19 pandemic, and we're all going through a lot of emotions and feelings, and that's OK. Back in March, soon...

A 5-step guide to media relations success

A 5-step guide to media relations success

When I was in college, I had a part-time job as a server at a restaurant. It was my first time working as a server. Despite this, I enjoyed it very much and felt that I had the knack for it. The job itself was simple: Greet the diner, tell them your name and that...