It’s hard to believe that after the past 18 months, we are still trying to navigate the best approach to staging an event amid the seemingly never-ending COVID-19 pandemic. But as it stands today, for every step we take forward, we seem to take half a step backward....
John Walker is founder and managing partner of Chirp PR, an integrated brand-marketing, communications, digital and PR agency for high-growth companies, including those focused on virtual and hybrid event marketing. He is also an adjunct professor at Georgia State University’s Robinson College of Business, and serves on the Executive Committee of PRSA’s Counselors Academy.