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Juwaria Merchant

Juwaria Merchant
Juwaria Merchant is a freelance writer specializing in the fields of SaaS, marketing, and health/wellness. Backed with 3+ years of experience, she helps brands build content that adds value to their business. In her free time, you can catch her reading her favorite books or studying the latest trends online.
8 steps to building your brand identity on social media

8 steps to building your brand identity on social media

Plagiarism on social media is all too common. Every app you turn to (be it LinkedIn, X, or Instagram), you're bombarded with the same templates, marketing materials, hooks, topics, and punchlines.   It goes without saying it's no small task to stand out from the crowd...

The pros and cons of using AI tools for PR and media relations

The pros and cons of using AI tools for PR and media relations

Artificial intelligence is officially the buzzword of the year. Take any industry as an example.  Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using...