Fragrance creation has remained largely unchanged for centuries. In most cases, each step of the labor-intensive process to create a fragrance is still done manually. Chanel No. 5, Tabac Blond, and even Glossier’s cult fragrance You, were all developed by master...

Kari Porter is the Associate Director of Communications at Scout Lab, a creative communications agency working with purpose-driven brands in human and planetary health. Kari is a published writer on topics including LGBTQ+ representation and communications strategy as well as a mentor with StartOut, advising LGBTQ+ startup founders.
The planet is on fire and greenwashing won’t save it—real actions brands must take
Sustainability isn’t a new word. Companies have been pursuing sustainability efforts for decades, with more emboldened efforts over the last 20 years. Unfortunately, with sustainability comes greenwashing—a term first coined in the 1980s that acknowledges the false...