The following is a taste of what you'll learn later this month (October 24 for our U.K. friends; October 25 for those in North America), when journalist-turned-PR pro Katy Pollard presents her Bulldog webinar, Media Relations: 4 Reasons It's Not Working For You. Watch...

Katy's a former journalist turned PR superstar based in West Yorkshire. She's a specialist in getting press coverage for brands of all sizes. Her clients call her tenacious and results-driven; we call her the answer to your media relations problems. She also has a beagle named Ivy.