Just when you thought it was safe to go back into the SEO … Dun dun dun … you now have to consider a whole new audience: AI. Regardless of whether you think AI is a technology to embrace or swim away from faster than a great white shark, how your content is framed...

LeAnne DeFrancesco is a vice president and design and editorial practice lead at Vanguard Communications, a B Corp-certified PR and social marketing firm partnering with impact-driven organizations. LeAnne has more than 25 years of experience in creative and editorial development for mission-driven organizations, anchored in audience understanding and rigorous editorial standards. She is a member of the firm’s AI Task Force, exploring ethical use of generative AI tools to streamline tasks and elevate creative outputs.

