A new report, The Crisis in Creative Effectiveness, a follow-up to the IPA’s 2016 publication, Selling Creativity Short, warns of the dangers to creative effectiveness posed by short-termism in marketing, and covers hundreds of case studies that highlight a...
“A brand’s DNA is incumbent upon the inherent desire for design to be part of a person’s genetic blueprint,” opined moderator Marc Rosen, of the Marc Rosen Education Fund, at the recent Pratt Institute by Design Symposium 2017. “Today design is not just for the...
Your public relations agency, or perhaps even you, finally succeeded in getting that brand-enhancing column published. You’re thrilled to see your ideas—and byline—alive in digital ink in an influential industry publication. But have you given due thought to how to...
I've met so many small business folk lately who profess a desire to wage content PR campaigns, then continue to invoke a long list of lame excuses not to, even though in their heart of hearts they know they need to work to build their businesses. Anyway, here's a list...
Successful public relations campaigns are a two-way street—for the public relations firm to deliver results, the client must invest adequate time and resources, provide information about their business activities, and make themselves available for content reviews or...