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Lesley Vos

Lesley Vos
Lesley Vos is a text author, blogging at edu websites and specializing in content creation and self-criticism. In love with words, coffee, and foxes. In the hope of mastering the art of proofreading before she hits "send." Twitter | Portfolio
10 link-building mistakes for your PR campaign to avoid in 2024

10 link-building mistakes for your PR campaign to avoid in 2024

Link building becomes more complex year by year. While business owners and marketers understand this complexity, many still look for fast and easy solutions, thus getting into traps of outdated and poor-quality SEO techniques. 2024 is here. Most link-building tactics...

Key tips for avoiding the trap of ‘toxic productivity’ in PR

Key tips for avoiding the trap of ‘toxic productivity’ in PR

Toxic productivity? How can productivity be toxic at all? Tons of books and training programs teach us to be productive if we want to become successful PR specialists! How can it be harmful? Yes, it can. Toxic productivity happens when you start thinking of work at...

7 leading metrics to measure the success of your PR campaign

7 leading metrics to measure the success of your PR campaign

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can't ignore this process if you want to succeed with your PR endeavors. PR...