Liam Bayford

Liam Bayford
Liam Bayford is a marketing analyst who loves sharing his experiences with a broader audience. Besides his marketing interests and skills, he also loves doing different crafts for his friends and relatives.
Exploring the evolution of public relations in the digital age

Exploring the evolution of public relations in the digital age

In the digital age, public relations has moved beyond traditional approaches to satisfy the needs of a fast-paced, interconnected world. Today's public relations landscape requires maintaining not only a company's image but also its relationships with a wide spectrum...

Is the press release actually useful in 2024? Here’s a deep dive

Is the press release actually useful in 2024? Here’s a deep dive

In the digital age, where information is readily accessible and news spreads rapidly through social media and online platforms, the relevance of press releases may seem questionable to some. However, the press release remains a powerful tool in 2024 for businesses and...

The evolving role of public relations in modern business

The evolving role of public relations in modern business

In today's fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. PR is no longer limited to managing media relations and crisis management; it now plays an important role in shaping a company's...