Public relations is often associated with media relations, reputation management and crisis communications, but its principles are also increasingly relevant for healthcare professionals’ personal branding. As healthcare shifts toward more patient-centered care and...
Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. When a user clicks on an ad, one click is added automatically. Advertisers pay a certain amount of money to webmasters due to clicks. But...
There have been between 50,000 and 141,000 new apps on the Google Play Store every month since 2019. Clients range from individual users to big corporate brands, making the subscription app space incredibly competitive. But with the right PR strategy, even the most...
Starting a new business is an exciting venture filled with opportunities and challenges. For early-stage startups, gaining traction and visibility in a crowded marketplace can be daunting. However, with the right strategies in place, such as leveraging the power of...
As an owner of a home services provider business, you may believe that your company doesn’t need a PR strategy. However, public relations strategies play an important part in any business, regardless of size or industry. PR strategies can help businesses expand their...
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we'll look at ways to...
In the ever-expanding world of CBD (cannabidiol) products, getting noticed can be tough. That's where influencer marketing and public relations come in. These two strategies offer CBD brands unique opportunities to connect with consumers, build trust, and stand out in...
User experience has become a critical component of online interactions in this fast-moving digital age, where technology is always changing. This move towards the user interaction revolution by digital experience services (DXS) is defined as a constant need to...
In a year where profits in the real estate market have soared to an impressive $431,000, an influx of enthusiastic new investors is reshaping the industry. Rental properties, known for their potential to yield massive income, have become an attractive venture. Yet,...
In recent years, the global shift towards sustainability has influenced various industries, prompting businesses to reconsider their practices and values. One key area where this change is evident is in packaging. Sustainable packaging not only addresses environmental...
In today's rapidly evolving business landscape, organizations are constantly searching for innovative ways to reach their target audiences and achieve their goals. In this pursuit, the integration of public relations and marketing campaigns has emerged as a powerful...
Expanding into international markets demands a company's keen attention to global public relations endeavors. Given the diverse cultural, economic, and political landscapes across target markets, a well-crafted and thorough public relations strategy is essential. The...