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Lisa Ann Pinkerton

Lisa Ann Pinkerton
From the newsroom to the boardroom, Lisa Ann has used her keen analytical skills to share technology stories with the world since 2001. She is founder and CEO of the award-winning Technica Communications, founder and Chairwoman of the non-profit Women In Cleantech & Sustainability, co-host of The Earthlings Podcast, an international speaker and moderator and documentary filmmaker. She was named a PR Executive of the Year by the American Business Awards (2020), Female Entrepreneur of the Year for Advertising and Marketing by the Women in Business and the Professions World Awards (2020), and a Woman of Influence by the Silicon Valley Business Journal (2017). She got her start as a broadcast journalist covering environmental science stories for NPR and PBS for over a decade.
Tesla’s ‘driverless’ public relations: A cautionary tale

Tesla’s ‘driverless’ public relations: A cautionary tale

It's not every day you get to watch what it's like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren't...