Have you ever tried a product and gotten instantly hooked by the experience? Maybe you signed up for a free trial for a business app before shortly converting to a paid subscriber. Instead of following traditional marketing and sales tactics, wouldn’t it be nice if...
Businesses have a whole host of metrics and KPIs for measuring their marketing efforts, and marketing attribution models are one such tool at their disposal. In this article we’ll cover what marketing attribution is, the main attribution models you should be aware of,...
We live in the age of big data. Alphabet, Meta, and countless others have built a trillion-dollar industry by collecting data for marketing. However, it’s not just vast multinational corporations that can harness the power of information. Nowadays, collecting and...
With marketers able to access literally millions of potential customers through social media and email marketing, you might think that there’s never been a better time to generate leads. However, it also means that your competitors have the same opportunity to market...