New research from 200 early-stage startups sheds light on a goal-setting method that may be fueling early traction and growth. But it’s not just startups that face alignment challenges. PR and communications teams also struggle when goals aren’t clearly defined and...
Crisis communication has become more demanding than ever. In the past, public relations teams often had hours—or even days to craft a carefully worded response to an emerging situation. That window of preparation no longer exists. In today’s hyper-connected...
In public relations, journalism, and communications, there often comes a time when you don’t need the whole image, just the embedded text. Whether you're extracting quotes from press clippings, digitizing scanned reports, analyzing printed media, or converting...
The digital world advances with incredible speed. Websites experience continuous transformation due to recent technological developments alongside alterations in device usage patterns. Creating web platforms for the future requires developers to build secure websites...
The average consumer now spends nearly seven hours each day on internet-connected devices about the same amount of time they spend sleeping. For marketers, that translates to around 35 hours per week to reach and engage their audience. The key is finding the right...
Most field service startups don’t fail because their idea was wrong. They fail because operations get messy before they become profitable. Without the right field service software, the downfall starts with a simple schedule collapse, customer complaint, or missed...
If you want to see your new app pop up on phones instead of fading into the store’s back pages, you’ll need a launch plan that hits early, hits often, and speaks your users’ language. Stick with us and we’ll show you how to shape buzz before you even press Publish,...
Though sales and marketing differ, they're interconnected, sharing a goal: business growth and profitability. Marketing supports sales, creating a reciprocal relationship where both functions benefit, driving success. The marketing-sales connection resembles a dynamic...
In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media, data insights, and a...
A marketing plan acts as a roadmap for your business’s growth. It outlines your objectives and the strategies to reach them—detailing what actions you’ll take, who your target audience is, and the budget you’ll require. With a solid marketing plan, you can stay...
Public relations is often misunderstood as a branding tool that’s hard to quantify. But in today’s data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: What’s the real return on investment...
Today’s consumers expect more than just a generic message. They want government agencies, healthcare organizations, and retail businesses to know what they want and talk to them in a manner that is relevant to them. This is where appointment data is an interesting,...