Though sales and marketing differ, they're interconnected, sharing a goal: business growth and profitability. Marketing supports sales, creating a reciprocal relationship where both functions benefit, driving success. The marketing-sales connection resembles a dynamic...
In a time marked by rapid tech innovation and evolving consumer expectations, public relations has experienced a dramatic shift. It’s much more than safeguarding a brand’s reputation—today’s consumer PR is tightly connected with social media, data insights, and a...
A marketing plan acts as a roadmap for your business’s growth. It outlines your objectives and the strategies to reach them—detailing what actions you’ll take, who your target audience is, and the budget you’ll require. With a solid marketing plan, you can stay...
Public relations is often misunderstood as a branding tool that’s hard to quantify. But in today’s data-driven world, that view is outdated. Brands that treat PR as an investment, not just an expense, are asking the right question: What’s the real return on investment...
Today’s consumers expect more than just a generic message. They want government agencies, healthcare organizations, and retail businesses to know what they want and talk to them in a manner that is relevant to them. This is where appointment data is an interesting,...
Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...
In the past year, 65% of organizations have activated their crisis communication plans at least once, up from 60% in 2023. This growing trend highlights the increasing need for proactive crisis communication to navigate unexpected challenges effectively. Whether...