Last month, President Trump was banned from popular social media sites after being seen to advocate for the violent storming of the US capitol, which led to the death of five people and at least 60 protestors being arrested. This unprecedented moment in history has...
Mary Keane-Dawson is CEO of Takumi.
How coronavirus has changed the influencer marketing industry for consumers and brands
As a result of the economic disruption caused by the ongoing coronavirus pandemic, we’ve seen a huge number of brands scale back their marketing activity. 62 percent of marketers have admitted to changing their marketing strategies due to COVID-19, only 14 percent of...
How the ASA lays the foundations for influencer marketing
Social media platforms are growing at such fast rates that they can be difficult to regulate—and consumers, influencers and marketers alike are experimenting with content—but those involved in sharing illegal or dangerous content must be held to account. Last month,...