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Matt Baron

Matt Baron
For more than 20 years, Matt Baron, founder of Chicago-based Inside Edge: Public Relations & Media Services, was a staff and freelance reporter for small-town weeklies, big-city dailies and national magazines. His past Daily ‘Dog contributions include “Crisis PR Isn’t Black and White” (May 2008) to “Sticking Up for the Client, Sticking Up for the Story.” (October 2013).
In the crosshairs of a critic? Take these 3 key steps

In the crosshairs of a critic? Take these 3 key steps

Not long ago, I provided counsel to an organization subjected to what they believed was a social-media smear campaign. In a nutshell, a former organizational member—terminated about 18 months earlier due to various professional shortcomings—began making allegations...