When you've been promoting the same message for any length of time, you get to know the key influencers on the topic. Once you've created your media outreach list, all that's left is maintenance; you just need to keep the information up to date, and stay on top of new...
As an account executive with Agility PR Solutions, Matt's role is to help PR professionals leverage the latest technology to amplify their message and maximize their results. He's also shockingly good at foosball.
3 tips on amplifying media outreach
One of the most challenging aspects of any campaign is amplifying media outreach. And one of the most challenging aspects of amplifying media outreach is building effective relationships with the right contacts. But like most difficult things, it’s worth the effort,...