Matthew Kaiserman

Matthew Kaiserman
Matthew Kaiserman is a Junior Account Executive at Media Frenzy Global.
The top three lessons PR learned in 2019

The top three lessons PR learned in 2019

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting...

Building an authentic brand in the age of transparency

Building an authentic brand in the age of transparency

In today’s marketing landscape, brands are forced to be more than… well, a brand. They are being asked to adopt a platform of values that mirrors that of their audience; to stand up for important causes and play a leading role in social activism. But most importantly,...

Why metrics matter—and how they can shape your brand for success

Why metrics matter—and how they can shape your brand for success

In today’s environment, marketers and communicators are constantly tasked with quantifying their ROI. All campaigns and marketing efforts must be justified in order to allocate budgets. Just 21 percent of companies consider themselves effective at measuring mobile...

How communicators can expand their skill sets in 2019

How communicators can expand their skill sets in 2019

As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The set of skills that used to apply to public relations is now very different. The demand for content is rising and the size of the newsroom is...