As we progress into the final quarter of what has been a tumultuous year, tech marketers and communication professionals will have a few key issues weighing on their minds. After months of strategic pivots and sporadic news cycles, how can we continue separating our...
As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting...
In today’s marketing landscape, brands are forced to be more than… well, a brand. They are being asked to adopt a platform of values that mirrors that of their audience; to stand up for important causes and play a leading role in social activism. But most importantly,...
In today’s environment, marketers and communicators are constantly tasked with quantifying their ROI. All campaigns and marketing efforts must be justified in order to allocate budgets. Just 21 percent of companies consider themselves effective at measuring mobile...
As the lines continue to blur between public relations and marketing, the role of PR professionals will continue to expand. The set of skills that used to apply to public relations is now very different. The demand for content is rising and the size of the newsroom is...