Michele Frost

Michele Frost
Michele Frost is Vice President of Digital at PAN Communications.
7 digital metrics for measuring the impact of earned media

7 digital metrics for measuring the impact of earned media

How likely are you to ask a roomful of your company’s top sales professionals, “Are we making your life easier? Do we help you close business?” If you’d hesitate to ask, the old adage “Don’t ask a question you already know the answer to” may have sprung to mind....

Social media best practices to consider during times of crisis

Social media best practices to consider during times of crisis

Behind every @ symbol following your brand, there’s a person who bestowed a measure of confidence in your company. Followers share their time reading, commenting and liking. That engagement is priceless. While finding the “right” words during this time may prove...