The AI boom was inevitable, but the backlash over its use in digital marketing was just as fierce. Brands racing to leverage artificial intelligence for content creation, customer service, and design often find themselves dodging criticism from consumers, creators,...
Earned media used to be about relationships and knowing how to present yourself. If your brand landed in a publication, it meant someone vouched for you and knows what you’re made of. Fast-forward to the AI age, and that dynamic still exists—but it’s been cracked...
The Double-Edged Sword of Advertising Controversy Modern advertising often walks a fine line between capturing attention and courting disaster. A campaign that’s bold and edgy can go viral and spark cultural conversation, or it can backfire spectacularly. Sydney...
Data breaches sting in any context, but they cut especially deep when they strike private community brands. These platforms are built on intimacy, trust, and the implicit promise of safety. When Tea suffered a breach, the shock was visceral. Members weren’t just...
In today's hyperconnected digital landscape, PR crises can erupt and spread at lightning speed, turning minor missteps into major brand catastrophes within hours. While many companies stumble when faced with unexpected scandals, a number of savvy brands have managed...
Public relations isn't a one-size-fits-all game. What resonates in Toronto may fall flat in Tokyo. A campaign that gains traction in the UK might miss the mark entirely in Brazil. So why do so many PR strategies still rely on universal messaging? The truth is,...
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
Most brands today spend their PR energy chasing the spotlight on the big, shiny stages: Instagram, TikTok, Facebook, X (formerly Twitter). It's understandable. These platforms offer massive audiences, immediate engagement metrics, and a sense of "being everywhere."...
For decades, the mantra in public relations has been simple: when a crisis hits, act fast. The idea was that a rapid response would allow brands to control the narrative and mitigate damage before the situation spiraled out of control. Seems logical, right? ...
In today’s hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culture—a phenomenon where individuals or organizations are publicly called out and boycotted for perceived...
A 2022 Civic Science survey found that 74% of people who reported burnout symptoms tried to treat them with digital detox. It’s no wonder, as the concept of digital detox has gained significant traction, especially in the aftermath of the pandemic, alongside more...
Trust is becoming increasingly scarce in the media industry due to the rise of fake news and sensationalism. As a result, building authentic media relationships has never been more important—or more challenging. Sending press releases or generic pitches is no longer...