Nahla Davies

Nahla Davies
Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed—among other intriguing things—to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.
Embracing cultural fluency: How to localize your approach to PR

Embracing cultural fluency: How to localize your approach to PR

Public relations isn't a one-size-fits-all game. What resonates in Toronto may fall flat in Tokyo. A campaign that gains traction in the UK might miss the mark entirely in Brazil. So why do so many PR strategies still rely on universal messaging? The truth is,...

The power of AI-driven sentiment analysis in modern PR

The power of AI-driven sentiment analysis in modern PR

Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....

Building authentic media relationships in a post-truth era

Building authentic media relationships in a post-truth era

Trust is becoming increasingly scarce in the media industry due to the rise of fake news and sensationalism. As a result, building authentic media relationships has never been more important—or more challenging.  Sending press releases or generic pitches is no longer...

How to leverage local PR tactics for global impact

How to leverage local PR tactics for global impact

PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. This forces PR professionals to stay flexible and conduct constant research to stay ahead of the curve. Building winning global campaigns has...

The art of crafting a perfect apology in public relations

The art of crafting a perfect apology in public relations

Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into  public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with...

Transforming PR with augmented reality: Getting beyond the hype

Transforming PR with augmented reality: Getting beyond the hype

Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered.  To showcase this, let’s explore the tangible benefits provided, as well as...