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Nahla Davies

Nahla Davies
Nahla Davies is a software developer and tech writer. Before devoting her work full time to technical writing, she managed—among other intriguing things—to serve as a lead programmer at an Inc. 5,000 experiential branding organization whose clients include Samsung, Time Warner, Netflix, and Sony.
How to leverage local PR tactics for global impact

How to leverage local PR tactics for global impact

PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. This forces PR professionals to stay flexible and conduct constant research to stay ahead of the curve. Building winning global campaigns has...

The art of crafting a perfect apology in public relations

The art of crafting a perfect apology in public relations

Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into  public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with...

Transforming PR with augmented reality: Getting beyond the hype

Transforming PR with augmented reality: Getting beyond the hype

Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered.  To showcase this, let’s explore the tangible benefits provided, as well as...

Connecting with nano-influencers: The PR goldmine of 2024

Connecting with nano-influencers: The PR goldmine of 2024

There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the...

8 ways PR pros can leverage generative AI for crisis communication

8 ways PR pros can leverage generative AI for crisis communication

The emergence of generative AI tools such as ChatGPT has taken the world by storm. Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030.  The ability of generative AI tools to understand human language,...