Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with...
Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as...
There’s a new influencer in town, and they’re changing the landscape of public relations and marketing. Nano-influencers have emerged as a vital force in the digital realm. Unlike their more famous counterparts with millions of followers, nano-influencers are the...
You’ve probably noticed that there is a topic that rarely ever leaves public discourse—the environment. When there is news about a pop star reaching new levels of financial success, there will always be questions about their CO2 emissions. We talk about the...
Trends are fickle in the information age. Younger millennials and Gen Z-ers communicate through memes like they’re modern-day cave paintings or smoke signals. The rapidity at which new trends become stale can be daunting for any PR professional trying to pinpoint and...
Nothing has rocked the public relations world quite as much as the development of digital technologies. We’ve gained an arsenal of sophisticated tools to help with communicating our brands, fighting disinformation, and more. That said, our ability to assess the...
Influencer marketing is integral to any brand’s PR strategy as it allows you to reach a vast audience through trusted social media personalities. Influencers have the power to direct consumer behavior, enhance brand visibility, and create authentic connections with...
The emergence of generative AI tools such as ChatGPT has taken the world by storm. Despite being a relatively new industry, the generative AI market is projected to be worth $126 billion by 2030. The ability of generative AI tools to understand human language,...