Employee marketing has been around in some form or another for a while, but it’s taken a new and interesting turn with the advent of social media. Now, everyone can share company events and promotions easily with 300+ friends online, broadening the reach of the...

Tips for implementing content marketing for recruitment strategies
You may already have a great content creation strategy, whether it’s in-house or outsourced to freelancers or an agency. That content is primarily designed to entice potential customers, inform and educate them, and ultimately drive them through your sales funnel on a...
How to build a digital marketing team: Attract, hire, and retain top talents
If someone asked whether you’d like superpowers, I think it’s a pretty safe ‘yes.’ Why wouldn’t you want to do extraordinary things, after all? It sounds like an odd opening salvo to a discussion on digital marketing, but the truth is that an all-star digital...
6 methods for showcasing company culture in the digital era
Fostering a strong and vibrant company culture to enhance the employee experience is more important than ever. As well as establishing a positive reputation and image for your business, you can attract and retain top talent. Company culture is shaped by many...
The benefits of outsourcing marketing—and how to implement it into your business
If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated...
5 considerations for hiring a social media manager for your business
Social media is a key marketing asset. It’s how you generate leads, connect with customers, and drive sales. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media...
Tips for leveraging the numerous benefits of internal marketing in the workplace
Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. But this is only part of the picture. Successful businesses are increasingly looking to internal...
How to reduce and manage employee turnover in your comms agency
The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business. High turnover rates aren't only costly. They stifle consistent innovation and fresh thinking. These are essential for...
5 steps for conducting effective social media training for employees
If there’s one main place where people go to gather opinions about a company, it’s social media. With an estimated 4.9 billion social media users worldwide in 2023, there’s a huge audience just waiting to hear about you. Of course, having an official brand account...