The word "relationship" is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media. With the proliferation of tech communication tools, it seems many PR pros...

Nicole Rodrigues is founder of NRPR Group and the Young Dreamers Foundation.
When is it appropriate to take risks as a PR agency owner?
Risks taken in business involve decision making and good old-fashioned hard work. Running a consistently growing and thriving business for the past six years, I’ve realized the importance of taking risks in order to achieve success. However, I understand it’s not easy...
Beverly Hills Boss—how PR pros benefit from learning on the job
The following is an excerpt from the new PR-industry book by NRPR Group owner and founder Nicole Rodrigues, “Beverly Hills Boss.” Get more information about the book here. Although they see me as an entrepreneur today, people don’t often realize that I spent 14-plus...