Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete...
How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for...
Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has...
Who was the most photographed and talked about person at the 2019 Golden Globe Awards? Canadian model Kelleth Cuthbert, who was hired by Fiji Water to photobomb celebrities such as Heidi Klum, Idris Elba and Nicole Kidman on the Globes’ Red Carpet by smiling coyly at...
Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for...
As corporate crisis aficionados know, the reputational collapse of the 3rd largest pizza delivery chain in the world reached its tipping point when founder and CEO John Schnatter, the personification of $1.7 billion Papa John’s – a company whose logo featured...
What sound does an attorney make when their client's PR spokesperson inadvertently sabotages their legal case? Is it the slap of a hand whacking the lawyer’s forehead or more of a low moan of dismay, as a public relations professional accidentally makes an admission...
Here’s a question for PR and marketing pros: Which was the most significant corporate communications crisis recently? Hard to select just one, eh? Amidst the hurricane of PR catastrophes this past year—from H & M’s racist “Biggest Monkey in the Jungle” debacle,...
Does your PR agency love you? No really, do they absolutely adore working for your company? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with...
“Keep your friends close, but your enemies closer” was advice given neither by Chinese philosopher Sun Tzu nor Italian diplomat Niccolò Machiavelli. Rather, that dark counsel was written by screenwriters Mario Puzo and director Francis Ford Coppola, and put into the...
You remember Bob Dylan, Martin Luther King, Jr., Cesar Chavez, Robert F. Kennedy and Gloria Steinem as advocates for social justice in the 1960s and 1970s. Now, some of America’s boldest activists for social change, LGBT rights and racial tolerance are brand names:...