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Paul Sciglar

Paul Sciglar
Paul Sciglar is a columnist interested in international policies and economic affairs. Certified Accountant with broad experience in strategic analysis, FP&A, investment banking, and investment management. You may connect with him on Twitter.
The real costs of poorly implemented real-time marketing

The real costs of poorly implemented real-time marketing

Reaching customers is more challenging than ever, with so many brands competing for consumer attention. To stay ahead of the game, businesses will often launch marketing campaigns in real time, adjusting their approaches as they begin to perceive the results....

Optimizing your leads—4 benefits of integrating CRM

Optimizing your leads—4 benefits of integrating CRM

Gone are the days when business transaction details are tracked on an Excel sheet. As your company grows, those manual methods will no longer suffice, especially as your sales team scales its efforts when identifying, tracking down and managing their leads. The whole...