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Pohan Lin

Pohan Lin
Pohan Lin is the Senior Web Marketing and Localizations Manager at Databricks, a global Data and AI provider connecting the features of Databricks, unified data warehouse and data lakes to create lakehouse architecture. With over 18 years of experience in web marketing, online SaaS business, and ecommerce growth. Pohan is passionate about innovation and is dedicated to communicating the significant impact data has in marketing. Pohan Lin has also written for domains such as BigCommerce and SME-News.
How to effectively track sales from your influencer marketing efforts

How to effectively track sales from your influencer marketing efforts

As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. ...

Tips for measuring and tracking PR campaigns—5 key metrics to watch

Tips for measuring and tracking PR campaigns—5 key metrics to watch

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the...