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Pohan Lin

Pohan Lin
Pohan Lin is the Senior Web Marketing and Localizations Manager at Databricks, a global Data and AI provider connecting the features of Databricks, unified data warehouse and data lakes to create lakehouse architecture. With over 18 years of experience in web marketing, online SaaS business, and ecommerce growth. Pohan is passionate about innovation and is dedicated to communicating the significant impact data has in marketing. Pohan Lin has also written for domains such as BigCommerce and SME-News.
10 tips for setting up hyperlocal social media marketing

10 tips for setting up hyperlocal social media marketing

When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily. To avoid getting lost in the competitive ocean of the Internet, many...

5 tips for using intent-based marketing for targeted outreach

5 tips for using intent-based marketing for targeted outreach

While it’s technically possible to make as much marketing content as possible and hope something sticks, that approach isn’t an efficient use of your resources. What works best is creating exactly the sort of content that will convert leads into customers. But how?...

Reach vs. impressions: Which metric is more important to track?

Reach vs. impressions: Which metric is more important to track?

For marketers, it seems like social media metrics are never-ending. Not only does an omnichannel approach involve having a presence on multiple social media platforms, but you then have to decide which metrics best reflect the level of success you are having.  Yet, at...

How heat mapping boosts data visualization: A 2024 guide for marketers

How heat mapping boosts data visualization: A 2024 guide for marketers

Have you ever been at a meeting when one of your team has presented a report on your website that seems to be nothing but data? An endless stream of figures that you need to really concentrate on to take anything away? Wouldn’t it be great if there was a way of...

5 ways to track your brand reputation score

5 ways to track your brand reputation score

When was the last time you tried a business for the first time without doing a little research first?  Can’t remember? Well, you’re not alone. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87...

How to effectively track sales from your influencer marketing efforts

How to effectively track sales from your influencer marketing efforts

As brands seek to stand out from competitors and offer audiences targeted content, many are turning to social media marketing for support. In particular, influencer marketing is enjoying a popularity boom, alongside new technology like AI content marketing tools. ...

Tips for measuring and tracking PR campaigns—5 key metrics to watch

Tips for measuring and tracking PR campaigns—5 key metrics to watch

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the...