Pragya Dubey

Pragya Dubey
Pragya Dubey is the Director of Client Success at Agility PR Solutions. She collaborates with clients to create objective based media-monitoring and media-analysis framework. Pragya has helped design innovative programs that deliver clear ROI and correlation to success metrics for their media program.
The right social media metrics for your business objectives

The right social media metrics for your business objectives

When it comes to designing a social media strategy – which, let’s face it, your business absolutely needs – there are two fundamental details you must have: 1. A clear focus on objectives 2. A set of metrics directly related to the set objectives Any strategy worth...

Looking to move away from AVEs?

Looking to move away from AVEs?

For years now, AVEs (advertising value equivalencies) have been a mainstay of measuring PR value. And why not? They lend a quantitative aura to public relations, a field that has always been difficult to measure as it espouses attributes like relationships, message...