If you've spent some time online, you've probably witnessed many instances of trendjacking. Trendjacking can come in many forms. For example, when people are talking about an event like Thanksgiving, a grocery brand could invite their users to share their favorite or...

Precious Arinze is a seasoned content marketer who writes about marketing, technology, automation, and employee development for SaaS and B2B companies. When they are not strategizing and executing ideas on how to grow a brand using content as a vehicle for promotion, you'll find them laboring over poems and essays.