Do people know your brand? If so, do they know your brand well enough to choose it over your competitors? What associations do they make with your brand? These are all questions you can answer with a simple yet strategic brand awareness questionnaire. And what’s more–...
Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously...
Gathering high-quality responses from online surveys is a fundamental premise of building customer insights and making sound business decisions. Achieving this premise, however, can be a major challenge. This is especially true when respondents are sourced from broad...
Last week, Twitter announced the permanent suspension of Donald Trump’s Twitter account due to the violation of company policy and the risk of further incitement of violence. This ban has come in the wake of violent riots at the U.S. Capitol, investigations, and other...
The growing success of new commercial online survey techniques and technologies may offer a roadmap for improving polling performance. By the time all the votes are counted, the ultimate margin of error may not be as huge as it appeared on the morning after the 2020...