Rhiannon Ruff

Rhiannon Ruff
Rhiannon Ruff is a co-founder of the digital agency Lumino and the author of the new book, Wikipedia & Crisis Communications. For the past decade-plus, Rhi has helped large organizations and Fortune 100 companies navigate the online encyclopedia, and she regularly speaks on the topic in agency seminars, podcasts, and other media appearances.
Why creating a Wikipedia article is so difficult for startups

Why creating a Wikipedia article is so difficult for startups

For startups and founders, Wikipedia can feel like the missing piece of a modern visibility strategy. The encyclopedia's 7 million-plus articles (in English alone!) rank prominently in Google results, provide text for knowledge panels, and power voice search responses...

Why crypto’s PR problems are so pronounced on Wikipedia

Why crypto’s PR problems are so pronounced on Wikipedia

After a rough 2023, crypto has had something of a rebound in 2024 as Coinbase posted a profit for the first time in two years and Bitcoin reached a record high. Even with these gains, though, the industry remains mired in the trough of disillusionment due to...