Today’s lightning-speed marketplace has made shopping, browsing, comparing and reviewing products and brands easier than ever—and as a result, consumes have become more unreliable brand advocates. In fact, traditional brand loyalty has been thought to be on the edge...
Consumers now understand that "free" content comes at a cost, and they're willing to pay it with their eyeballs and data if it means getting a more personalized experience. New research from audience engagement and monetization partner for publishers PowerInbox shows...
How are top CMOs and their companies organizing and operationalizing their marketing functions to succeed in today's disruptive business climate? New research from The CMO Club, in partnership with Deloitte, provides a roadmap for critical planning and decision making...
As Gen Z begins to enter the workforce and flex its newfound spending power, connecting with them is critical for brand communicators. But employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost talent and customers....
How do retail marketers plan to spend their advertising budgets in 2020? New research from social ad automation firm Smartly.io suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active....
Social media clearly drives your brand’s messaging and amps up your visibility, but what posting frequency and content types resonate the most with your audience? New research from digital marketing firm Boston Digital found that consumers are drawn to—and will...
Influencer marketing is here to stay, and its expansion and growth seem unstoppable. As brands scale up their influencer marketing investment and transition from one-off campaigns to an always-on approach, the stakes are higher than ever. Initiating successful...
At Davos this year, it was established that corporate leaders have entered a new phase of doing business—one where profit is not the only driving mission. Today’s execs want to embrace their duties as stewards of corporate responsibility and cater to the interests of...
Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics....
Hispanics in the U.S. have emerged as one of the most powerful and influential consumer sectors for brand PR and marketing—but communicators are dropping the ball when it comes to engaging this group. New research from Hispanic-focused advertising firm H Code provides...
New technologies are rolling out at lightning speed, offering businesses the promise of even greater efficiency and insight—but new research from Accenture finds that CEOs and their brands aren’t able to produce the ideas necessary to realize those benefits. Even...
Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same...