fbpx

10 things you must know about influencer marketing in 2020

by | Feb 4, 2020 | Public Relations

Influencer marketing is here to stay, and its expansion and growth seem unstoppable. As brands scale up their influencer marketing investment and transition from one-off campaigns to an always-on approach, the stakes are higher than ever.

Initiating successful influencer partnerships requires making informed decisions and having a real understanding of where it makes sense to direct resources.

This new infographic from SocialPubli shares a snapshot of the three driving forces behind influencer marketing: content creators, marketers, and social networks.

10 things you must know about influencer marketing in 2020

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 12 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richardc@bulldogreporter.com; @BulldogReporter

RECENT ARTICLES

4 strategies to motivate your PR team

4 strategies to motivate your PR team

Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove. Here are four strategies for...