10 things you must know about influencer marketing in 2020

by | Feb 4, 2020 | Public Relations

Influencer marketing is here to stay, and its expansion and growth seem unstoppable. As brands scale up their influencer marketing investment and transition from one-off campaigns to an always-on approach, the stakes are higher than ever.

Initiating successful influencer partnerships requires making informed decisions and having a real understanding of where it makes sense to direct resources.

This new infographic from SocialPubli shares a snapshot of the three driving forces behind influencer marketing: content creators, marketers, and social networks.

10 things you must know about influencer marketing in 2020

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Richard Carufel
Richard Carufel is editor of Bulldog Reporter and the Daily ’Dog, one of the web’s leading sources of PR and marketing communications news and opinions. He has been reporting on the PR and communications industry for over 17 years, and has interviewed hundreds of journalists and PR industry leaders. Reach him at richard.carufel@bulldogreporter.com; @BulldogReporter