With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers...
Consumers are taking their brand relationships to a whole new level—new research from mobile app experience company Airship finds they’re willing to share their personal details with their favorite brands, but first they want to be wooed. So what are they looking for...
Yes, generative AI can automate general workflow tasks, speak to clients and customers intelligibly, and churn out content at lightning speed. On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other...
Except perhaps for the perpetually ruling metric of price, brand loyalty in 2023 is largely determined by the convenience, safety and service components of brand and retailer websites. New research from global business intelligence and risk prevention provider...
Business leaders are scrambling to get AI into their operations to boost their company’s productivity and CX efforts, and of course that’s a good plan, but new research sheds light on what brands and businesses can also do to drive those initiatives more...
Since Gen Zers are pure digital natives, and much of their communication happens on devices, it seems logical that some of this group would have some awkwardness in face-to-face situations with real people—like at work. Throw a global pandemic in the mix that cut them...
At the rate of business-technology progress, predicting what will happen next week is tough enough. By 2024, we might all be teleporting to work. But new research from digital infrastructure advisory platform UPSTACK takes a stab at what next year could hold in store...
When new technology emerges, it’s usually a smart idea to be patient and let your competitors be the “guinea pigs” to see how things actually play out. But this is not the case with AI, at least not any longer—the tech is advancing so fast, and early adopters have...
Although there has been ample warning, economic headwinds have arrived and chances are marketers aren’t prepared. New research from the CMO Council finds that just a mere 10 percent of marketing leaders strongly believe their marketing investments—whose reins are...
Every holiday shopping season holds great promise for brands and retailers, and the smart ones watch the early trend predictions and adjust accordingly—and this year (besides affordable pricing), it looks like sharpening up website performance, smoothing out the...
Communicators around the world have more in common than their diverse geographies might indicate. New research from global communications network IPREX reveals that budget challenges, staffing shortages, and language barriers are top challenges across the board. But...
It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats. New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the...