Just a year ago, as the creator economy was blossoming into a monetized industry in its own right, generative AI tools like ChatGPT and Dall-E were barely a thought for most. When the tools appeared early this year, the initial reaction of many professional content...
Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from...
Sustainability has become a major focus of companies around the world—because of consumer expectations, of course, but also as a business strategy to build stakeholder trust that will strengthen resilience. But to the latter point, new research from leadership...
Communicators are aware that a brand’s online reviews can be one of its biggest sales drivers (or sales killers, depending on the review)---84 percent of people read online reviews before making a purchase, and negative reviews can influence the majority of buying...
Although AI is just waiting to be implemented more deeply in enterprise operations, enterprise business leaders don’t appear as eager to embrace the tech fully as other CEOs have been reported to say they are. New global research from finance and HR enterprise cloud...
New global research from small-biz sales CRM firm Pipedrive examining sales and revenue trends across businesses shows optimism across both functions in 2023, even though it reveals two seemingly contradictory data points from the same group: despite the majority (63...
With brand and business values a key component of the Purpose mandate consumers are demanding, nothing screams “devoid of values” like unethical behavior from a company’s top executives—but new research from audit, risk, and compliance management firm AuditBoard...
Brand and product videos have been one of the best ways to engage consumers—particularly younger generations—for years. And that hasn’t changed—but the sophistication and interactivity expectations certainly have. It’s time for brands to take it up a notch with their...
With generative AI making it possible to cut down on workloads across departments, CEOs are turning their attention to maximizing productivity in 2023, as many believe that the competitive advantage today will depend on who has the most advanced generative AI....
Hard to believe, but schools and colleges will be back in session in just over a month in many parts of the country, and new research suggests that the season will bring along some old-school consumer behavior—good ol’ brand loyalty. The recent survey from...
The pandemic-driven e-commerce surge amplified the role of digital marketing—and consumers have learned a trick or two since as they‘ve re-incorporated physical shopping but with the assistance of online tools like brand apps and social media platforms. As a result,...
Marketers and communicators have been turning to generative AI and other emerging tech to try to finally get a handle on ever-heightening customer experience expectations, and brands and businesses are at last feeling like they’re making some substantial progress—but...