With 1.2 million people in the U.S. identifying as non-binary, it is more important than ever for fashion brands to embrace gender inclusivity. In fact, the future of fashion is genderless, according to a report that 36 percent of consumers purchased clothing outside...
Data privacy remains a big concern for consumers and businesses alike, but in tough economic times like these, shoppers are willing to take more data-related risks for a better and more personalized deal, and a seamless experience. New research from mobile app...
Even though most brands and businesses would say “that’s not the case here,” creating a supportive and safe workplace environment for employees with disabilities is still a widespread challenge—and a big part of the problem can be attributed to PR shortfalls in...
Age-old marketing wisdom has always emphasized devoting the lion’s share of outreach to nurturing existing customers—it’s a more sure-fire investment in business continuity, and it’s much cheaper. But new research from customer-led marketing platform Optimove reveals...
Like most brands and businesses (and consumers) around the world, American companies have made sustainability a priority, with nearly four in five saying that they have developed plans for achieving carbon neutrality (78 percent) and net zero carbon emissions (79...
As the lightspeed-adoption of AI propels an already-frenzied pace of digital business, and a murky economy threatening to get even worse, today’s execs know the risks of falling behind in their transformation efforts. New research from DX solutions firm Insight...
AI is shaking things up and generating all kinds of buzz, proving to be virtually invaluable for offloading tasks and increasing productivity—but is it truly driving results and ROI? New survey research from tech research and advisory group Omdia seeks empirical...
It’s once and for all time for American brands to get a handle on multicultural marketing—not just because they could make more sales, but because these groups are growing swiftly and, as Americans, deserve the respect. But having said that, brands that do master this...
Central artificial intelligence pioneer, key developer and, until last month, Google CEO for the last decade, Geoffrey Hinton sounded the alarm bells on the technology he helped bring to life in May when he stepped down from the search giant to “focus on new concerns...
AI was ushered into business operations with excitement and innovative visions, but for some—including many in the content creation industry—it also brought fears that the revolutionary new tech would be making their mortal skills obsolete and taking their jobs. While...
B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision...
Like May flowers, Bulldog’s traffic blossomed last month, with some high-visibility posts from our contributors. These terrific writers tackled a wide range of comms topics, including AI use cases and warnings to heed, tips for increasing content visibility and...