As we know, the latest and greatest functions of AI for business arrived with a bang around Christmas time last year, and no one is surprised about the many bumps in the road that brands and businesses have encountered when incorporating the relatively new tech. But...
The customer voice has always been important, but with the growing influence of online reviews as a trusted resource for buyers, it matters more today than ever before. Surveys are a proven and cost-effective method of generating publicity based on that voice, yet...
When it comes to brand loyalty, Gen Z is by far the toughest generation to win over. More complex and aware than previous age groups, these consumers cater to very specific criteria when choosing with whom to spend. New research from retail marketplace analysis firm...
Like most other powerful tech tools, generative AI has a dark side—and if in the wrong hands, potentially darker than we’ve yet seen. To examine this vulnerability, the new 2023 Online Identity Study from risk assessment and compliance solutions firm Jumio takes a...
As the impact of inflation trickles down to service industries and wage expectations rise across all departments, brands and businesses in finance and technology are re-aligning spending and slashing marketing budgets amid the ongoing uncertainty—and concurrently...
Content has always been king, but thanks to the burgeoning creator economy, it now has a business empire of its own—and business is booming! Now a thriving industry unto itself, new research from music licensing platform Epidemic Sound provides insights into the...
Like so many other things, in-person business events took a near-fatal blow during the pandemic, and in the resulting virtual era, many wondered if they would ever return at all, not to mention return to its glory days of being a significant business-generating...
During volatile times like these, when the economy is shaky and recession looks more and more likely, brands and businesses worldwide amp up the priority of innovative strategy to better ensure the bottom doesn’t fall out if a seismic event occurs that can take down...
Much recent research has shown that many consumers have trust issues with generative AI as the tech powers its way through business operations, sweeping many standard practices into virtual obsolescence. But we might have gotten it wrong up to this point: new...
Leisure travel has found its way back from the COVID-induced crisis it experienced for years, and summer travel is set to explode, with 85 percent of adults planning to travel this summer, up 5 percent from last year’s post-pandemic high. As millions of Americans head...
To say the least, this year has been challenging for brands and businesses all over the world for many reasons (transformation obstacles, talent retention, CX, shifts in loyalty patterns, data-management issues, etc.) and the unsteady economy has compounded those...
Consumer behavior is evolving at lightning speed—at least that’s what the data seems to suggest. But let’s face it, brands and businesses are so perplexed by data these days that it’s hard to know what’s really happening. Nevertheless, companies are ready to adjust...