We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even...
Juggernaut wunderkind that it is, AI has permeated all business operations—marketing and communications certainly among them—and become a big priority for brand and company digital investments and education over the course of just a few months. Top-level execs...
It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals. The comms...
Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies. New research from software engineering firm EPAM Systems uncovers a major transformation...
Companies worldwide have been searching high and low for efficient solutions to the litany of challenges they’re facing in the post-pandemic business world—data management, transformation processes, talent acquisition and retention, and customer and stakeholder...
New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC...
The beauty industry—and the concept of beauty—is being redefined by Generation Z, the young but world-weary (thanks to a lifetime spent on smartphones) sector that is reinventing culture right before our eyes. New survey-based insights from research and advisory firm...
In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the...
ICYMI, generative AI has taken PR and communications by storm—all business fields, really. But as useful and resourceful as it’s proving to be, senior comms professionals are still a bit intimidated by this just-months-old tech wunderkind, reveals important new...
It seems like it was just a few months ago when brands were being encouraged to get with the times and start using SMS to communicate with customers in today’s mobile world. Well, it was—and lots of brands jumped on the bandwagon. But not surprisingly, many of them...
The abundance of challenges that brands and businesses are facing so far in 2023 is taking its toll on marketing leaders and teams, and new CMO Council research reveals that 2 in 3 marketing leaders lack confidence in their ability to achieve goals in the face of this...
While professionals at every level recognize the benefits of generative AI—citing employee productivity, higher-quality output and cost savings—they are also acknowledging the risks of using the tech in the enterprise, especially related to data privacy and the...