Managing risk in corporate America is challenging enough, but much harder when top business leaders at the company can’t get on the same page. New research from global commerce platform WEX and Ipsos uncovers a significant disconnect on the risks facing businesses...
Data-driven approaches have helped marketers and communicators significantly with informing and targeting their campaign efforts, but in the greater business world, much of the data leaders are receiving is just adding confusion to their decision-making prowess–and...
As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic,...
The sales lead has long been a cornerstone of business success, but has it lost its power in the modern age of data-driven lead generation? New research from account-based marketing platform RollWorks reveals what's really needed when it comes to B2B revenue...
The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. And as both marketers and communications executives trial AI writing platforms and AI art creation tools, new research from content...
The world of cable news was dealt a one-two punch on Monday when news reports revealed that CNN’s Don Lemon and Fox News’ Tucker Carlson--two of cable news’ most high-profile anchors, and the latter of whom is the top-ranked prime-time news anchor in the...
It can be hard to keep track of shifts in the ever-evolving field of influencer marketing, which creates ongoing challenges for communicators who want to maximize the impact of their campaigns (and manage their budgets accordingly). New research from customer...
Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF)...
Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce...
The customer-journey nurturing that brands are mandated to do in this age of CX has set many brands back on their heels, and if then result has been poor CX, a lot of them have paid the price in today’s fickle marketplace. But new research from customer engagement...
Even though leisure travel appears to have largely recovered from the pandemic’s damage, corporate travel has been slower to return—and now that businesses have figured out alternatives, will it ever fully recover? Is there still a need? New Deloitte research points...
In case there was any doubt, CX has risen to the top of consumers’ priority list in today’s marketplace—and it has also become brands’ and businesses’ most elusive strategic goal. New research from experience orchestration firm Genesys confirms that the #1 challenge...