Personalization has been a top-priority consumer demand for a while now, but new research from real-time AI firm DataStax indicates that it’s time for brands to take it up a notch. The company’s new survey underscores the need for even more relevant recommendations,...
The digital buyer is evolving at an exponential rate, and most sales and marketing organizations haven’t been able to pivot fast enough to keep up—and they risk falling short of their revenue mandate. New research from the CMO Council reveals that more than 70 percent...
Yes, AI-supported customer service has not been without its headaches, and the metaverse plunge has been slow to unfold, but brands and marketers must make no mistake—these are among the rapidly evolving technologies linking the physical and digital worlds that will...
Experts have long been saying that digital marketing levels the playing field, creating new access for small and medium-sized business (SMB) growth. Indeed, without digital marketing expertise, businesses can waste their marketing budgets with little to no ROI. But...
Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an...
As retailers and brands respond to new demands for seamless customer experiences, the mobile app is taking center stage. And not only for online browsing and purchasing, but for in-store shoppers as well—the app function that is growing the fastest year over year. New...
As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative...
Brand communicators are aware that today’s consumers don’t give their loyalty easily, and that brands must nurture those relationships thoughtfully with engaging correspondence. But what kinds of messages do customers expect to receive from their favorite brands, how...
TikTok videos are notoriously influential to users of the social platform, and brands and communicators should not overlook the opportunities to make an impact there—particularly in industries where visual appeal is a big strategic component. Travel and tourism is a...
Investment bank Piper Sandler Companies has been surveying teens about discretionary spending trends and brand preferences for many years, and has now released its 45th semi-annual Taking Stock with Teens survey, in partnership with global high-school-student network...
CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C...
New research from Canadian financial services firm BDC finds that since almost every large company requires ESG reporting from their suppliers, small businesses that are unable to meet ESG requirements will soon miss out on opportunities to win big contracts. The...