New survey research from data quality and email marketing firm Validity of SMS, text, and WhatsApp users determines that when done well, SMS marketing encourages customer engagement and spending—but when done poorly, it can have crippling implications for a company’s...
These days, so many content channels are available that no one could possibly engage with them all on a regular basis. Factor in a tidal wave of growth in digital consumerism during and after the pandemic, and you get a sizeable boost in messaging opportunities for...
Amid today’s geopolitical tensions, sustainability concerns, and supply chain disruptions, the business landscape is changing the Internet of Things market perspective, new research from sustainable growth firm Frost & Sullivan. As a result, businesses are...
New research from Fortune 500 digital solutions integrator Insight Enterprises finds that the key to successful digital transformation efforts may lie in optimizing app performance. The firm’s new survey, conducted by Foundry, reveals an overwhelming majority of...
Amid today’s ongoing economic uncertainty, customer experience issues are without a doubt now hitting brands and businesses where it hurts most—new research from global Fintech leader Broadridge Financial Solutions reveals that about two-thirds (65 percent) of...
Regardless of industry, a brand’s integrity begins and ends with its reputation—and nowhere is this more important than in the life-saving decisions made by healthcare professionals. Indeed, all around the world, those pros want the peace of mind that they are...
Newly released research from conversational AI firm LivePerson provides a detailed look at how both enterprises and their customers view digital experiences, conversational commerce, and chatbots and AI—revealing a significant disconnect between what brands deliver...
When it comes to digital advertising, consumers want a custom experience—but not at the expense of privacy. New survey research from marketing solutions firm Vericast examines and validates this paradox about personal data—which puts marketers in a tough spot. The...
As comms pros are well aware, effective communication is essential to meet new business, customer, and workforce demands as brands and businesses navigate continued market pressures and workplace transformation—but new research from AI-enabled communication platform...
Millennials and Gen Z constitute almost two-thirds (64 percent) of business buyers, with Millennials making up more than half of all buyers—and these younger buyers are more demanding, engaging in more buying activities, and more willing to express their...
Brands and businesses need to be paying even more attention to their ethics and compliance (E&C) efforts to ensure resilience and optimal performance, especially as global economic and geopolitical threats loom large, asserts new research from ethical culture firm...
Brands and businesses have evolved in their AI journeys, with nearly half (48 percent) of organizations where AI is in production or already a part of business DNA rating themselves at the mature level, new research from AI training data firm LXT finds. But to achieve...