With the customer experience emerging as such a huge differentiator in the post-pandemic business environment, brands and marketers are looking for every CX advantage they can find. A new research study from CX collective Experience Dynamic attempts to crack the CX...
How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences? New research from CX software firm Redpoint Global reveals that while many consumers (45 percent) lack an understanding of how these...
While most customers want to use chatbots for automated support—more than half believe a positive or negative chatbot experience is a reflection of the overall brand—many businesses are failing to deliver positive chatbot experiences, even as they increasingly rely on...
Despite the issue’s urgency and horrific implications, new research from Singapore Management University (SMU) determines that there is no easy way to engage with the general public to communicate the risks of climate change. Led by Assistant Professor Terry van...
While CEOs view the combination of data, technology and people as essential to driving growth, just a mere 5 percent of large, global organizations are effectively unlocking the value of this combination, reveals new research from professional services firm Accenture....
As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement. This is according to new research from omnichannel comms solutions firm Mitto, whose latest survey...
There’s no disagreement about the importance of ESG and sustainability initiatives—these issues continue to remain top of mind for both business leaders and consumers. And according to new research from global strategy consultancy L.E.K. Consulting, both groups are...
New research from food, health, and wellness PR firm Pollock Communications and nutrition news and trends publication Today’s Dietitian reveals insights from nutrition experts on what they believe consumers will value in 2023, their top concerns when grocery shopping,...
As business leaders and marketers prepare for a year that’s sure to bring new challenges—but also opportunities—new research from Deloitte guides them through uncertainties that they may face in 2023, along with strategic approaches that may help propel their...
A new research report from fintech firm Broadridge Financial Solutions finds that financial services firms now view digital transformation as essential to their business and are already looking to the next wave of technology to help get ahead. The firm’s new 2023...
Providing a strong customer experience is no longer just an opportunity—it is now a critical mandate for all brands and businesses. New research from product-to-consumer (P2C) software firm Productsup compares business priorities for the year ahead with today’s...
New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of...