Amid concerns of an economic recession, brands and businesses are seeing a strategic opportunity to gain market share through increased marketing spend, according to almost three-quarters (73 percent) of marketers surveyed for a new report from marketing solutions...
Recent research from Forrester and others has shown that better customer experience leads to higher revenue growth. As the world enters a more challenging economic climate, cloud communications platform Infobip has identified five top trends for customer experience...
New research from market intelligence and advisory services firm IDC reveals some dramatic shifts occurring in how different generational cohorts earn income, spend their money, and leverage technology to do both—and how stark differences between Gen Z/younger...
New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most...
As TikTok continues its ascent to the social media throne, brands and businesses need to take note of the platform’s huge potential as a bottom-line booster. Small businesses particularly have reported strong return on investment: new research from software reviews...
As the new year begins in a landscape of increasingly saturated marketplaces, both in-house and agency marketing leaders alike are in agreement: In 2023, brand loyalty and authenticity will be king, according to new research from marketing intermediary The GO!...
Attitudes towards AI in the workplace are warming up: almost two-thirds of workers in a new survey from intelligent integration and enterprise automation firm SnapLogic report that they like the idea of using AI in their role, either currently or in the future—if they...
As consumers and businesses alike become more interested in the metaverse as a creator economy and tool to enhance day-to-day tasks, new research from Accenture, released at the Consumer Electronics Show in Las Vegas last week, predicts that the immersive network is...
The financial services sector is preparing for a rocky 2023 as recession anxieties and geopolitical tensions cloud the global economic horizon. How will industry leaders wield their data and advanced analytics to weather the storm? Industry experts at data...
The impact of the COVID crisis continues to shake up the business world, and new research from global consulting firm AlixPartners shows that CEOs are aware their companies need to adapt to today’s constantly disrupted business environment—and are worried about doing...
New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The predictions for wellness media come from the media experts (and registered dietitians) at the...
Consumers' loyalties certainly aren't etched in stone as we enter the new year—in fact, only 12 percent of respondents to a new survey from marketing automation firm ActiveCampaign said big-box retailers exceed their overall customer experience expectations, signaling...