According to a new study, the incentive travel industry is strong—recovery is progressing, program design is evolving and there is increased interest in new destinations, reveals the newly released 2022 Incentive Travel Index (ITI), a joint initiative of Financial...
New research from data-driven business advocacy group People Intelligence Alliance uncovers that what it calls the People Impact Gap—which stands between available people data and frontline decision-making—is costing corporate America $1.8 trillion annually. “The cost...
New research from product information provider inriver analyzing online shopping behaviors and preferences confirms sustainability is a top priority for consumers when making purchases—a mere 18 percent of respondents thought it wasn’t important for a brand to...
Brands and businesses that adopt and embed ESG (environmental, social and governance) factors into their strategy are more likely to create value and accelerate growth, while minimizing their legal and regulatory risks, according to a new report from global law firm...
New research from the CMO Council, with brand management portal BrandMuscle, reveals that a third of national marketers say 40 percent or more of their company’s revenue comes from local business partners. Yet two-thirds of national marketers have only a moderate...
It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. And the blowback is real—a new survey from business software analysis firm GetApp reveals four out of five consumers have...
New research from low-code platform provider Pegasystems finds that business leaders are doubling down on pre-emptive customer service technology to help meet the demands of less loyal and more digital savvy customers. The global study, conducted by iResearch,...
Negative workplace cultures impact mental health and lead to two and a half times less productivity per year than positive work environments, and new research from digital and in-person total wellbeing solutions firm LifeWorks, a subsidiary of TELUS Health, reveals...
Even though the COVID crisis is now under control, senior executives face renewed pressure to innovate even after their organizations had adapted successfully to pandemic threats, reveals new research from professional services firm GHD's digital arm GHD Digital. The...
A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times. The firm’s research reveals that CMOs...
The pandemic unleashed an acceleration of e-commerce and digital shopping that has changed shopper’s expectations of the shopping experience in physical stores. There’s now an expectation that shopping technologies can, and should, offer a more efficient and...
New research from digital global community ISACA shows significant gaps between what enterprises are doing now and what they should be doing to establish leadership and earn customer trust in the future digital ecosystem in the race toward digital transformation. The...