New marketing research from out-of-home (OOH) ad firm OneScreen.ai reveals that nearly all (96 percent) respondents are satisfied (50 percent) or very satisfied (46 percent) with the ROI of their current OOH marketing campaigns. On average, these companies have seen...
A new survey of influencers from affiliate marketing platforms Awin and ShareASale focuses on the level of burnout content creators and online influencers are experiencing, and what is driving it. According to the research, nearly 80 percent of respondents suffer from...
A newly released study from marketing services provider R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The firm’s Macro Marketing Report shows...
Although the majority of UK businesses have an internal communication function, they urgently need to change their dated and restricted perceptions of the value and importance it brings to a business, reveals new research from UK-based B2B tech PR consultancy ITPR....
Since the onset of the pandemic, and in the wake of the 2020 social justice movement sparked in part by George Floyd's murder, companies have made many promises to support change. The increase in extreme weather events, caused by climate change, has also sparked more...
As communicators are learning, all the answers are in the data—if harnessed and evaluated correctly. And that applies to company culture as well. In fact, new research from professional services firm Genpact, which focuses on delivering digital transformation, reveals...
New research from global consultancy Bain & Company shows that digital disrupters put "digital" at the very top of their agendas, yet even they are having to adapt to a fresh wave of emerging technologies that are enabling new competitors and business models....
Eye-opening new research from comms giant FleishmanHillard reveals that brands are finding themselves paralyzed in a landscape driven apart by culture wars, and businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity...
Across the globe, sustainable travel as a concept and practice has moved from the back of travelers' minds to claim a dominant position in the decision-making process. New research from travel service provider Trip.com Group sheds light on the increased acceptance of...
New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide. The firm’s...
New research from comms giant WE Communications reveals growing skepticism over whether brands are ultimately delivering on their purpose and environmental, social and governance (ESG) pledges—especially in a world where volatility is the new constant. The firm’s...
New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection. “I’ve been...