New research from independent professional services firms network KPMG finds that the vast majority of U.S. adults are ready to move beyond gaming experiences in the metaverse and see value in immersive interactions, such as socializing with friends and family (78...
If it was ever a secret that content is king, it seems the cat is out of the bag now. Three in four (76 percent) tech companies are at least doubling their content development efforts year-over-year, and nearly 30 percent of companies are producing three to five times...
The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS...
New research from modern data integration firm Fivetran shows that while 87 percent of organizations consider artificial intelligence vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human...
New research from performance marketing channel Wunderkind shows nearly all chief marketing officers (94 percent) look at the last two years as a critical turning point for marketers, now that the height of the global pandemic and the initial onset of the supply chain...
New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs. The findings from the...
Business leaders are struggling to effectively execute enterprise transformations—seven in 10 of such efforts are failing to meet their expectations. As a result, many companies are adding a new executive role to the C-Suite: the chief transformation officer, reveals...
New research from conversation intelligence firm CallMiner identifies how organizations today are collecting and acting on customer data to effectively overcome challenges, maximize opportunities and drive better experiences. The inaugural CallMiner CX Landscape...
Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. The data also reveal...
New research from AI-driven PR pitch platform PRophet reveals that the vast majority of public relations professionals (94 percent) want to be a part of changing the future of their field—and over nine in 10 (92 percent) believe AI has the potential to transform the...
The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business...
New research from loyalty and engagement research consultancy Brand Keys reveals a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. A significant re-distribution of brand loyalty was identified in the firm’s...