New research from professional services firm Accenture reveals that the vast majority (88 percent) of executives believe that customers and employees are changing faster than they can change their businesses, which is leading to a crisis of relevance. “External...
Data-quality open-source platform Great Expectations recently announced the results of a survey highlighting top pain points and consequences of poor data quality within organizations. Insights from 500 data practitioners (engineers, analysts, and scientists) reveal...
Heading into back-to-school and holiday shopping seasons, a great customer experience means transparency across channels. Consumers will engage with new brands across all channels, including online, in-store and on social media platforms, as long as the content is...
DEI is a top priority for smart brands and businesses today, but achieving DEI isn't a linear process—rather it’s a commitment to cultivating core values and turning guiding principles into organizational habits, according to a new study from researchers Anselm A....
A new research report from IT and professional staffing, consulting, managed solutions firm Signature Consultants examines the impact of kind leadership and cultural values on key business and talent outcomes and the degree to which U.S. employers are adopting...
New research from personalized CX software firm Redpoint Global reveals growing customer frustrations with receiving mistargeted information from brands. Unmet expectations include, among others, receiving inaccurate promotional emails or recommendations unrelated to...
Prevailing opinion in the comms industry seems to be that most influencers/creators are in the marketing game for fame and fortune, but new research from MMI Agency finds that 77 percent of influencers in its new survey say they do so because they have a passion for...
New research from social media management firm Sprout Social affirms that content creators are key players in the future of brand marketing. According to the firm’s new report, marketers are not only realizing the opportunity the creator economy presents, but...
As consumer and societal demands increase for brands and businesses to commit to—and prove—sustainability in their products and operations, companies around the globe have made earnest, often specific, commitments to environmental, social and governance (ESG) goals,...
New research from insights-led customer engagement platform MoEngage highlights marketers' inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with...
B2B marketers are pressed more than ever to attract, engage and retain customers, given the challenges of the pandemic, inflation and economic uncertainty. To become more relevant in a crowded marketplace, many marketers have turned to influencer marketing. Yet...
As communicators are aware, brands and businesses face increasing pressure to take stands on a variety of social and political issues these days, but new research from The Conference Board finds that only 10 percent of companies are responding publicly to the recent...