New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers. For its latest BrandUP report, the firm researched 291 brands...
As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era. The firm’s newly...
Journalism in America has been in a state of turmoil for decades, stemming from the economic upheaval of the digital age to the rise of political polarization and the COVID-19 pandemic. New research from Pew Research Center shares journalists’ perspectives about the...
New research from PR-focused M&A advisory services firm Gould+Partners finds that U.S. PR agency profitability was 19.7 percent of net revenues (fees + markups), up from 18.2 percent a year ago, according to PR professionals responding, by invitation, to...
New research from small business recommendation engine GetApp shows that emerging technologies such as blockchain, AI, and IoT platforms may be exciting for marketers, but many businesses aren’t getting the ROI they had hoped for—at least not yet. The firm’s new...
Privacy platform Transcend has released new research into corporate stewardship of the personal data they process and store. Based on a survey of technical leaders across different industries, the findings from the firm’s 2022 State of Data Visibility Report paint a...
A business’s environmental, social and governance (ESG) performance—including its extended network of suppliers, partners and distributors—increasingly affects not just its reputation, but also its operations and market position, affirms new research from business...
In a revitalized but increasingly skeptical marketplace, consumers are demanding that brands prioritize togetherness in what they say and do, or they will take their business elsewhere, according to a new research report from comms giant FleishmanHillard about...
New research from global law firm Morrison Foerster, in partnership with Corporate Counsel, offers an encouraging sign that companies of all sizes are focusing on ESG. Eighty-six percent of respondents report that their companies provide ESG disclosures, half of them...
American workers’ priorities have shifted from pre-pandemic times, with 66 percent of employees citing employers’ positive impact as more important than before the pandemic—identical to the increase in importance of salary and compensation, according to new joint...
Customer experience quality fell for 19 percent of brands in 2022, according to new research from Forrester—the highest proportion of brands to drop in one year since the firm first started doing this survey. In addition, CX quality has fallen back to early 2020...
New research from strategic communications and advisory firm ICR reveals that four in five professional investors (80 percent) believe that at least 20 percent of a company’s valuation is impacted by non-financial factors, and more than half (57 percent) believe it’s...