As the pandemic continues to impact brands and businesses, organizations are racing to resolve the Engagement Capacity Gap (ECG), leaning into customer service technology to support digital-first engagement and more empathic connections with customers, and scrambling...
New research from hybrid customer experience (CX) solutions firm Uberall sheds light on how critically important it is for brands and businesses to adapt to the demands and expectations of customers who expect a well-integrated mix of digital and in-person...
Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms...
New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The study, based on survey research from by Forrester Consulting, was designed...
While 84 percent of American consumers are feeling the direct impact of inflation, three in four consumers are still in favor of the recent sanctions placed against Russia, according to new research from independently-owned PR firm 5W Public Relations. And seven in...
New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The 2022 Impact Tourism Report brings together their findings and pairs...
Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. As social media attention grows, 70 percent of small businesses will focus and invest in social...
In spite of the promises many tech companies made in the past two years to take action on DEI, 35 percent of surveyed companies reported they are still in the beginning stages of building a DEI program, according to new research from tech software platform Built In....
Employees' expectations of their experiences at work are evolving. Similar to their daily customer experiences, they want an overall employee experience that fits more seamlessly into their lives. HR and leadership professionals firm McLean & Company has published...
Businesses must understand their digital transformation priorities if they are to succeed in the new world on the heels of the global pandemic which caused large-scale workplace disruption, according to new research from research and advisory group Omdia. Other...
Traditional internal communications efforts are missing the mark for too many employees—according to new research from comms giant MSL, 34 percent of employed people say internal comms have little to no impact on how they think about their employer's reputation. This...
For the 16th year, ethical business standards firm Ethisphere has announced the 136 honorees representing 22 countries and 45 industries that have earned the coveted designation of World’s Most Ethical Companies in 2022. The distinction recognizes companies that have...