Events of the past year have created numerous obstacles for organizations to navigate, including the shift to remote and hybrid work, the rapid acceleration of digital transformation, and a widening technical skills gap. As companies seek to reinvent themselves,...
New research from restaurant-focused tech firm Popmenu examines consumers views on the safety of in-person dining—whether they’re vaccinated or not. After enduring a "will this ever end?" hiatus from on-premise dining, restaurants are beginning to fill tables and...
Corporate America has made demonstrable progress on diverse board representation. Yet, a new study from asset management firm Ariel Investments shows the world’s largest companies still have room to grow on effectively operationalizing diversity, equity and inclusion...
New research from experiential e-commerce platform Obsess reveals that 70 percent of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shopping Insights. The study was designed to gauge...
Just how hard do brands have to work to earn loyalty that drives positive business outcomes amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data? New research from e-commerce marketing platform Yotpo reveals that 40...
A new report from Bannerflow, one of Europe's fastest growing tech companies, and Digiday shows how the past 12 months have completely altered the way brands approach their digital initiatives, and due to this, in-house marketing continues to evolve. The report...
At a time when almost three-quarters (72 percent) of organizations' customer interactions are now digital, organizations could lose on average $7 million ($6,846,979) in revenue if they fail to successfully complete digital transformation initiatives, reveals new...
New research from global AI training data firm LXT finds that investment in artificial intelligence is strong at mid-to-large US organizations, and that fully 40 percent rate themselves at the three highest levels of AI maturity, having already achieved operational to...
Disinformation, or deliberately false or misleading information, has been a burgeoning issue since the advent of the social media era, but as we know, the issue has increasingly worsened over the last few years as political divisiveness has become rampant in American...
Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst. More than half (55...
Sustainability has become a front-seat issue for brands and businesses today, but execs can’t help but wonder: how does it impact the bottom line? New research from NTT reveals that nearly half (44 percent) of companies experience improved profitability as a result of...
Eye-opening new research from Accenture reveals how the urgent need for global reporting standards on environmental, social and governance (ESG) performance that emerged at COP26 through the International Financial Reporting Standards Foundation (IFRS) is ushering in...